Who do I think I am?
Built different. Assembled poorly.
But don’t let that fool you. Across photography, writing, and web design, I’m closing in on two decades of experience — which means by the time I founded Lens with Benefits, I’d already made most of the mistakes so you wouldn’t have to.
I started Lens with Benefits because I believe every brand has a story worth telling — and most of them aren’t being told well enough. Photography and writing were always my first loves; two different languages that, when used together, have a way of stopping people mid-scroll and making them actually feel something. Web design came naturally from there, because a great story still needs a great stage — and your website is still the most important piece of real estate in your entire digital presence.
What Lens with Benefits brings to the table is simple, and rare: one roof, one voice, and a genuine obsession with capturing the whole picture. Not just what your brand looks like — but what it stands for, how it sounds, and why it matters. Authentic and captivating aren’t buzzwords here. They’re the whole point.
A few of my satisfied customers
It has truly been a pleasure and honor to work with Max in multiple facets. From headshots to website development and brand identity, I would recommend him every single time.
I was blown away by the attention to detail and the way in which he captured the essence of both the rooms and grounds of our establishment. The photographs of the rooms were particularly impressive.
A few of my satisfied customers
It has truly been a pleasure and honor to work with Max in multiple facets. From headshots to website development and brand identity, I would recommend him every single time.
I was blown away by the attention to detail and the way in which he captured the essence of both the rooms and grounds of our establishment. The photographs of the rooms were particularly impressive.
But who am I?
Like my dad always said,
I’ve got a face for radio and a voice for print.
I’m a creator. I’ve built my professional career across five separate industries, but I’ve built my personal life across dozens of homes, states, and schools – and I’ve got the ADD to prove it.
Born in Florida and raised in Jersey with a heart that belongs to the West, I’ve always got a story to share. And most of them are true.
Aside from work, I’m a dedicated cinephile with a love of physical media, a diehard Lego fan, an avid city-building gamer, an architecture enthusiast, and a James Gunn/Chris Nolan devotee. I’m a writer and photographer for fun, as well. My religion follows three wise men you’ve probably never heard of. I’ve logged over 125,000 highway miles road tripping America. And, if you’re still reading this, I’m the co-creator of The Mourning After, a podcast about loss, grief, and friendship that I co-host with one of my closest friends.
My biggest hobby is hobbies, as my fiancée likes to say. And speaking of – today, I live in New Jersey with my beautiful fiancée and our black and white corgi. Having been together for 4 years but knowing each other for nearly ten, we like to laugh that we are “two halves of a whole idiot.”
I wouldn’t be doing this without her – so if it all goes to hell, blame her. (Love you, bug.)